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Wondering what it’s like to work together?

Here’s a simple, step-by-step look at how I help businesses like yours connect with more seniors and their families.

My Process

Step 01: Coffee Chat

We start with a conversation.

During this free 30-minute video call, we’ll talk about your business goals, current marketing challenges, and what success looks like for you. I’ll ask questions about your services, ideal clients, and where you feel things may be falling short. This initial chat gives us both a chance to see if we’re a good fit—no pressure, no obligation.

Step 02: Get a Clear Plan for Growth

If we’re a good fit, I’ll send you a proposal with strategic recommendations designed to help you reach your goals. This could include a website audit, a content refresh, or other marketing services tailored to your business.

Step 03: Watch Your Client List Grow

With a clear message and a strategy designed for the senior market, you’ll be positioned to attract more of the right clients.

Step 04: Implementation Discussion (Optional)

Ready to move forward? I’ll help you take action.

If you'd like support implementing your audit recommendations, we’ll schedule a follow-up Strategy Call to outline the next steps. From there, I’ll create a custom proposal based on your highest-priority needs. Many clients choose to continue working with me long-term to bring their updated messaging and strategy to life.

Payment Terms

Here’s how I handle billing:

  • Projects under $1,000 are invoiced in full upfront. Work begins once payment is received.

  • Projects over $1,000 require a 50% deposit to start, with the remaining balance due after the first deliverable is submitted.

  • Monthly retainers are billed one month in advance.

All invoices are due upon receipt.

Why This Process Works

You don’t just need content—you need the right content.

With 25+ years of experience working with seniors and their families, and 16 years in digital marketing, I’ve developed a process built specifically for this audience. I understand their unique concerns, decision-making patterns, and what messaging earns their trust. That’s why every step of this process is designed to help you connect more effectively—and see real results.

Ready to get started?