How We Work Together | Content Strategy Process

A Strategic Approach to Marketing That Works

You don’t need more content—you need the right content, built on a strategy that supports your business goals.

Here’s how we get there.

Step 01: Coffee Chat

We start with a conversation.

This free 30-minute video call is your chance to talk through your business goals, marketing frustrations, and what you’re hoping to change. I’ll ask questions about your services, ideal clients, and where you feel things may be falling short.

This chat helps us both figure out if we’re a good fit—no pressure, no obligation.

Step 02: Get a Clear Plan for Growth

If we decide to move forward, the next step is a content or website audit. I’ll take a deep dive into your site, offers, and existing materials to uncover what’s working, what’s missing, and what needs to be reworked.

You’ll receive a detailed report with actionable recommendations—and a clear plan for moving forward.

Step 03: Watch Your Client List Grow

Use the plan on your own—or work with me to bring it to life.

Whether you want to implement the strategy on your own or work together to create content like website copy, lead magnets, or email sequences, you’ll have a roadmap that’s tailored to your business.

Step 04: Implementation Discussion (Optional)

Want help putting the strategy into action?

If you'd like support implementing your recommendations, we’ll schedule a follow-up Strategy Call to prioritize your next steps. Then I’ll send a custom proposal based on what your business needs most right now.

Many clients choose to keep working together to build out a complete content system over time.

Payment Terms

Here’s how I handle billing:

  • Projects under $1,000 are invoiced in full upfront. Work begins once payment is received.

  • Projects over $1,000 require a 50% deposit to start, with the remaining balance due after the first deliverable is submitted.

  • Monthly retainers are billed one month in advance.

All invoices are due upon receipt.

Why This Process Works

You don’t need more content, more posts, or more guesswork.

You need a marketing plan built around your real goals—so your content works harder, your message is clearer, and your clients come easier.

That’s what this process is designed to do.

Ready to get started?