headshot of site owner, copywriter Jennifer Ayling
notebook and phone next to a cup of black coffee on a marble table

About Jennifer Sloane| Content Marketing Consultant

Hi, I'm Jennifer.

Many solopreneurs and small business owners offer valuable services—but aren’t getting enough clients.

I help them build a marketing strategy that works—so the right people find them and their client list grows.

My Reason for Strategy-First Marketing

With 17 years of content marketing experience, I’ve seen how frustrating it is to be stuck on the content creation hamster wheel—putting in the effort but not seeing the results. The common advice is to post more, do more, share more. But that action is useless (and a waste of your time) if you don’t have a strategy to guide it.

That’s why I focus on building a strategic foundation first. When every piece of your marketing has a purpose, you stop spinning your wheels and start gaining traction.

older couple smiling at camera and holding paperwork

What I Bring to the Table

Custom strategy, not cookie-cutter advice—We build your marketing around your offers, audience, and goals—so it actually supports your business.

Clarity in what to say (and where to say it): I help you communicate your value through your website, emails, and other content without sounding forced or salesy.

A sustainable plan—No pressure to be everywhere. We create a plan you can actually stick to based on your strengths and your capacity.

Content that moves the needle—Whether you're updating your website, launching a lead magnet, or building out your email list, I help you create content that drives real results.

Of course, good partnerships aren’t built on strategy alone.

If you’re curious about the person behind the marketing, here are a few fun facts about me.

About Your Content
Marketing Consultant

I love black coffee, dark chocolate, American football, and the Oxford comma.

cup of black coffee on top of a book

I read a lot. More than 100 books a year.

open book with reading glasses on top and a cup of coffee in the background

My musical tastes consist of the 3-Bs—Big Hair, Big Band, and Baroque. 

old-school record player

I’m an unapologetic dogs-belong-on-the-furniture person.

dogs on the site owner's couch

Kind Words…

  • headshot of Rachel Miller

    “I just want to thank you, gal!! You knocked it outta the park!! I will totally be back for more!! OH AND!! We are already seeing more traffic to our website!”

    ~Rachel Miller, Founder, Moolah Marketer

  • headshot of Jon Morrow

    “Jennifer will create the copy you need to establish authority in your niche, freeing you to focus on your business's big vision.

    Jon Morrow, CEO, Smart Blogger

  • headshot of heather robson, digital copywriter

    “Thank you so much for making sure we have everything we need to provide a good UX for our readers.”

    Heather Robson, Managing Editor, Digital Copywriter

  • headshot of Kevin Duncan

    “Over the years, Jennifer has become one of my go-to writers because her writing gets results. And she's easy to work with.”

    Kevin J. Duncan, Head of Content, Smartblogger

  • headshot of Tara Malone

    “I've worked with Jennifer on several projects, and I am extremely impressed with the high quality of her writing, her reliability, attentiveness to detail, and her positive, can-do attitude.”

    Tara Malone, Editor at Mirasee

  • headshot of Tamara Toles

    “Jennifer is an extremely talented writer! She turns in publish-worthy work on her first draft, making my job as an editor fast and painless.”

    Tamara Toles, Editor, Xperiencify