Senior Care Copywriter & Marketing Consultant
Hi, I'm Jennifer.
Many business owners who serve the senior market offer great services—but aren’t getting enough clients.
I help them improve their marketing—so more seniors and families choose their services.
My Journey in Senior Care
My connection with older adults began in high school as a nursing home volunteer, eventually leading me to earn my CNA license. What started as a way to help pay for college turned into a lifelong relationship with the senior community—now spanning more than two decades.
I’ve engaged with older adults not just in care settings, but in real conversations about family, finances, housing, and end-of-life planning. These experiences gave me a deep understanding of what seniors care about most—and how they make decisions.
The Problem I Solve
Many professionals struggle to attract senior clients—not because their services aren’t valuable, but because their marketing doesn’t reflect that value.
That’s where I come in. Drawing on decades of experience in both senior care and marketing, I help you identify what’s missing in your messaging—and build a strategy that bridges the gap so more of the right people choose your services.
How My Background
Benefits Your Business
Authentic messaging—I know what matters to seniors and their families because I’ve spent thousands of hours listening to them.
Multi-generational appeal—I help you speak effectively to both older adults and their adult children.
Higher conversions—When you speak your clients’ language, they’re more likely to say yes.
Standout positioning—I help you avoid generic messaging and show what truly sets you apart.
Whether you need website copy that builds trust, email campaigns that move people to action, or content that positions you as the obvious choice—I can help.
Of course, good partnerships aren’t built on strategy alone.
If you’re curious about the person behind the marketing, here are a few fun facts about me.
About Your Senior Living
Marketing Consultant
I love black coffee, dark chocolate, American football, and the Oxford comma.
I read a lot. More than 100 books a year.
My musical tastes consist of the 3-Bs—Big Hair, Big Band, and Baroque.
In my world, the dogs run the house.
Kind Words…
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![headshot of Rachel Miller]()
“I just want to thank you, gal!! You knocked it outta the park!! I will totally be back for more!! OH AND!! We are already seeing more traffic to our website!”
~Rachel Miller, Founder, Moolah Marketer -
![headshot of Jon Morrow]()
“Jennifer will create the copy you need to establish authority in your niche, freeing you to focus on your business's big vision.
Jon Morrow, CEO, Smart Blogger
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![headshot of heather robson, digital copywriter]()
“Thank you so much for making sure we have everything we need to provide a good UX for our readers.”
Heather Robson, Managing Editor, Digital Copywriter
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![headshot of Kevin Duncan]()
“Over the years, Jennifer has become one of my go-to writers because her writing gets results. And she's easy to work with.”
Kevin J. Duncan, Head of Content, Smartblogger
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![headshot of Tara Malone]()
“I've worked with Jennifer on several projects, and I am extremely impressed with the high quality of her writing, her reliability, attentiveness to detail, and her positive, can-do attitude.”
Tara Malone, Editor at Mirasee
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![headshot of Tamara Toles]()
“Jennifer is an extremely talented writer! She turns in publish-worthy work on her first draft, making my job as an editor fast and painless.”
Tamara Toles, Editor, Xperiencify
