hand making notes on paper attached to a hanging white board on a wall. One of the pieces of paper says "Marketing Plan."

Content Marketing & Consulting

for Professionals Who Serve Seniors

Many businesses that serve the senior market offer great services—but aren’t getting enough clients.

I help them fix their marketing so more seniors and their families choose them.

Audit your marketing.

Refine your
strategy.

Attract more
clients.

woman sitting in a chair scrolling a phone while holding a laptop on her lap

You’re an expert.
So, getting clients shouldn’t be this hard.

Does any of this sound familiar?

  • Your calendar isn’t as full as it should be.

  • You’ve invested in marketing but haven’t seen a return.

  • Prospective clients show interest but don’t take the next step.

  • Competitors with less experience seem to be growing faster.

After decades of working with older adults and helping businesses like yours improve their marketing, I’ve seen the same problem over and over.

You don’t have a service problem—you have a messaging problem.

Your idea clients aren’t choosing you because your message isn’t connecting with their needs.

What to Expect When We Work Together

blue notebook with phone on top, both next to a cup of black coffee

Step 01

Book a free coffee chat.

A 30-minute call to explore why more clients aren’t choosing your services—and whether I’m the right person to help you change that.

woman's hands on an open laptop computer

Step 02

Get a Clear Plan for Growth.

Based on our conversation, I’ll send you a proposal with strategic recommendations designed to help you reach your goals.

older woman and younger man standing outside an office building

Step 03

Watch Your Client List Grow.

With a clear message and a strategy designed for the senior market, you’ll be positioned to attract more of the right clients.

Kind Words…

headshot of website owner, copywriter Jennifer Ayling

Senior Care Copywriter& Content Marketing Consultant

…for Businesses Serving Older Adults

Hi, I'm Jennifer. I help professionals who serve older adults fix their marketing—so more seniors and families choose their services.

With 25+ years of experience working with seniors and 16 years in digital marketing, I understand both the audience you're trying to reach and how to reach them.

The problem usually isn’t your services—it’s how they’re being communicated. I help you bridge that gap with strategic messaging that connects, builds trust, and grows your client base.