Content Marketing & Consulting
for Professionals Who Serve Seniors
Many businesses that serve the senior market offer great services—but aren’t getting enough clients.
I help them fix their marketing so more seniors and their families choose them.
Audit your marketing.
Refine your strategy.
Attract more clients.
Are These 5 Content Marketing Mistakes Costing You Clients?
You’re an expert.
So, getting clients shouldn’t be this hard.
Does any of this sound familiar?
Your calendar isn’t as full as it should be.
You’ve invested in marketing but haven’t seen a return.
Prospective clients show interest but don’t take the next step.
Competitors with less experience seem to be growing faster.
After decades of working with older adults and helping businesses like yours improve their marketing, I’ve seen the same problem over and over.
You don’t have a service problem—you have a messaging problem.
Your idea clients aren’t choosing you because your message isn’t connecting with their needs.
What to Expect When We Work Together
Step 01
Book a free coffee chat.
A 30-minute call to explore why more clients aren’t choosing your services—and whether I’m the right person to help you change that.
Step 02
Get a Clear Plan for Growth.
Based on our conversation, I’ll send you a proposal with strategic recommendations designed to help you reach your goals.
Step 03
Watch Your Client List Grow.
With a clear message and a strategy designed for the senior market, you’ll be positioned to attract more of the right clients.
Kind Words…
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![headshot of Rachel Miller]()
“I just want to thank you, gal!! You knocked it outta the park!! I will totally be back for more!! OH AND!! We are already seeing more traffic to our website!”
~Rachel Miller, Founder, Moolah Marketer -
![headshot of Jon Morrow]()
“Jennifer will create the content you need to establish authority in your niche, freeing you to focus on your business's big vision.
Jon Morrow, CEO, Smart Blogger
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![headshot of heather robson, digital copywriter]()
“Thank you so much for making sure we have everything we need to provide a good UX for our readers.”
Heather Robson, Managing Editor, Digital Copywriter
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![Lisa Christoffel]()
"You have a knack for generating great ideas. That's an impressive skill. I've only met a handful of people with as many ideas as you."
Lisa Christoffel, Editor, B2B Writers International -
![headshot of Kevin Duncan]()
“Over the years, Jennifer has become one of my go-to writers because her writing gets results. And she's easy to work with.”
Kevin J. Duncan, Head of Content, Smartblogger
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![headshot of Tara Malone]()
“I've worked with Jennifer on several projects, and I am extremely impressed with the high quality of her writing, her reliability, attentiveness to detail, and her positive, can-do attitude.”
Tara Malone, Editor at Mirasee
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![headshot of Tamara Toles]()
“Jennifer is an extremely talented writer! She turns in publish-worthy work on her first draft, making my job as an editor fast and painless.”
Tamara Toles, Editor, Xperiencify
Senior Care Copywriter& Content Marketing Consultant
…for Businesses Serving Older Adults
Hi, I'm Jennifer. I help professionals who serve older adults fix their marketing—so more seniors and families choose their services.
With 25+ years of experience working with seniors and 16 years in digital marketing, I understand both the audience you're trying to reach and how to reach them.
The problem usually isn’t your services—it’s how they’re being communicated. I help you bridge that gap with strategic messaging that connects, builds trust, and grows your client base.
Are These 5 Content Marketing Mistakes Costing You Clients?
This quick guide reveals 5 common content missteps that may be holding your business back.
By signing up, you’ll also receive my daily (Monday-Friday) emails with simple, practical marketing ideas for businesses.
Ready to attract more clients?
The right messaging can help more seniors and families choose your services. Let’s uncover what’s not working—and fix it.