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laptop and phone laying on floor alongside some mood boards

Content Marketing & Consulting

for Online Service Providers

Many solopreneurs and small business owners offer incredible services—but aren’t getting enough clients.

I help you fix your marketing so more of the right people choose you.

Audit your marketing.

Refine your strategy.

Attract more clients.

Are You Doing All the Right Things—But Still Not Getting Clients?

You need the Mini-Marketing Checkup to find what’s missing!

cover image of The Mini-Marketing Checkup

You’re an expert.
So, getting clients shouldn’t be this hard.

Does any of this sound familiar?

  • Your calendar isn’t as full as it should be.

  • You’ve invested in marketing but haven’t seen a return.

  • Prospective clients show interest but don’t take the next step.

  • Competitors with less experience seem to be growing faster.

If that sounds familiar, you're not alone.

Without a clear strategy behind your marketing, even great content can fall flat.

That’s where I come in.

We’ll build a custom strategy that helps you stand out, connect with the right people, and turn more of them into paying clients.

What to Expect When We Work Together

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Step 01

Book a free coffee chat.

A 30-minute call to explore why more clients aren’t choosing your services—and whether I’m the right person to help you change that.

woman's hands on an open laptop computer

Step 02

Book Your Website Audit.

If we decide to work together, the next step is a strategy-first audit of your website and messaging. I’ll evaluate what’s working, what’s missing, and what to improve. You’ll walk away with a clear set of priorities and recommendations.

two women bumping fists and smiling

Step 03

Watch Your Client List Grow.

Use the strategy on your own—or work with me to create the content and messaging you need to grow. Either way, you’ll be positioned to attract more of the right clients.

Kind Words…

  • headshot of Rachel Miller

    “I just want to thank you, gal!! You knocked it outta the park!! I will totally be back for more!! OH AND!! We are already seeing more traffic to our website!”

    ~Rachel Miller, Founder, Moolah Marketer

  • headshot of Jon Morrow

    “Jennifer will create the content you need to establish authority in your niche, freeing you to focus on your business's big vision.

    Jon Morrow, CEO, Smart Blogger

  • headshot of heather robson, digital copywriter

    “Thank you so much for making sure we have everything we need to provide a good UX for our readers.”

    Heather Robson, Managing Editor, Digital Copywriter

  • Lisa Christoffel

    "You have a knack for generating great ideas. That's an impressive skill. I've only met a handful of people with as many ideas as you."

    Lisa Christoffel, Editor, B2B Writers International

  • headshot of Kevin Duncan

    “Over the years, Jennifer has become one of my go-to writers because her writing gets results. And she's easy to work with.”

    Kevin J. Duncan, Head of Content, Smartblogger

  • headshot of Tara Malone

    “I've worked with Jennifer on several projects, and I am extremely impressed with the high quality of her writing, her reliability, attentiveness to detail, and her positive, can-do attitude.”

    Tara Malone, Editor at Mirasee

  • headshot of Tamara Toles

    “Jennifer is an extremely talented writer! She turns in publish-worthy work on her first draft, making my job as an editor fast and painless.”

    Tamara Toles, Editor, Xperiencify

Content Marketing Consultant

…for Service Providers

Hi, I’m Jennifer. I help solopreneurs and small business owners fix their marketing—so more of the right clients find and choose them.

With 17+ years in content marketing (and plenty of time in the solopreneur trenches myself), I know how easy it is to get lost in a sea of advice, templates, and trends.

That’s why I focus on strategy first—so every piece of content has a purpose, and every word works harder for your business.

headshot of website owner, copywriter Jennifer Ayling

You’re Posting, Emailing, Showing Up… So Why Aren’t You Getting Clients?

Find the hidden gaps in your content, website, and message with The Mini Marketing Check-Up.

By signing up, you’ll also receive my daily (Monday-Friday) emails with simple, practical marketing ideas for businesses.

Ready to attract more clients?

The right strategy makes it easier for the right people to find—and choose—you.
Let’s uncover what’s not working and fix it.